A new year a fresh start, iNDiViDUALS is back!
We are happy to announce that on the 26th of September byAMFI studio will be launching The iNDiViDUALS, GENERATION 22, A/W 17-18 collection that embraces the question, ‘What are you doing at 3:00 am?’ With all these endless possibilities, expressing yourself in one way is simply not enough. Contribute to the chaos, because no matter where you are at 3:00 am, It will always be a moment of madness.
This collection is inspired by the contrast of the night; the roughness of the grunge movement and the festivity of the Roaring 20’s era. This contrast was formed by iNDiViDUALS’ new perspective, promoting the idea of luxury as ‘the ability to choose’.
Can’t wait to get your hands on the new collection? Come and visit us at the byAMFI studio.