A soft but powerful message for S/S 17
On Wednesday 15 June 2016, iNDiViDUALS presented its S/S 17 collection. This season the brand focused on the philosophy behind ‘acting thoughtfully being a powerful force’. The brand offered a more mature series of looks with this collection in response to both industry developments and the current Zeitgeist. The show opened with colours as ‘unmistakable black’ and ‘confident yellow’. These gradually run into a palette of soft colours as ‘composed grey’, ‘comfortable nude’ and ‘thoughtful white’. Resulting in forming a fresh collection with soft round shapes, matte finishes and exquisite embroideries. Together with their own take on tracksuit characteristics the collection shows the deliberate and delicate strength of the iNDiViDUALS’ muse.
By establishing a store, named ‘Exit Through the Store’ they also gave their invitees the unique opportunity to buy pieces straight after the event.
Photo courtesy of Team Peter Stigter.