Opening 10x10 installation

On January 21 Individuals had the honour to officialy open Fashion Week Downtown, the public programm of Amsterdam International Fashion Week, with the 10x10 installation. Based on ten iconic elements that characterize the brand, an installation was created to show the growth of the brand over the last five years. Images by Mathieu van Ek, can be found here.

Special thanks to Rosemount and Hotel Arena.

CANVAS #1 by Individuals

CANVAS #1 is the singlet-line of Individuals. A concept which produces unique, hand printed singlets. A series of single singlets which tell the personal story of an Individuals-generation.

The starting point of the concept is the number 1; to emphasize the uniqueness and singularity of each singlet, design and generation. In a series of 1’s each CANVAS #1 is unique.

10x10 installation by Individuals

Individuals opens Fashion Week Downtown, the public programme of Amsterdam International Fashion Week, with the installation '10x10', based on ten iconic elements that characterize the brand.

Individuals '10x10' installation from 21 - 30 january 2011.

La Petite Mort, a/w 2011

La Petite Mort is Individuals’ tenth collection. A milestone in the history of the brand.

The collection is all about taking a leap of faith. The moment when morals collapse and barriers fade. As adrenaline kicks in, everything turns black. Sparks rush through your veins and the only light is the electricity you emit. Still the question remains: is jumping worth the fall?

Individuals has launched its new website on January 21 , which also was the introduction of our new house style. The website shows a new and improved character that embodies the current brand identity.

It is a platform for each generation of Individuals to tell their personal fashion story, by adding new chapters every season.

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