Fashion brand Individuals is created by students at the Amsterdam Fashion Institute

What do students learn from Individuals?

What do students learn from Individuals?

Examples of collections

We Are the Weather” (2019)

Inspired by climate change and the book by Jonathan Safran Foer. Sustainability was the focus here, with recycled materials and slow fashion.

Truth (2020)

Created in corona time. Themes of online identity, fake news and isolation were made tangible in the designs.

BODY POLITICS (2022)

Recognized body norms, gender expression and dress as social political tools.

What does this say about the future of fashion?

Individuals shows that fashion is not just a product, but a system. A space where ideas, frustrations, ambitions and questions come together in tangible designs. Students who work on this are the designers of tomorrow – and they bring with them a new vision.

Why should fashion always come from the market? What if education also becomes the source of change?

You can see the answer to that in Individuals’ collections.

What does this say about the future of fashion?

Individuals as laboratories for the future

Individuals as laboratories for the future

The Individuals brand is not a hobby project. It is a full-fledged case in which young people apply their knowledge in a realistic way. For students at AMFI, it is a testing ground, but also a test. The collaboration between disciplines, working under pressure, the confrontation with the reality of fashion production – these are experiences you don’t learn from a book.

In a world that calls for more responsible, conscious and relevant fashion, Individuals sends a powerful message: the future is not conceived by established brands, but built by students.