Fashion Brand Individuals
Fashion brand Individuals is created by students at the Amsterdam Fashion Institute
What makes a fashion brand really relevant today?
In a time when fast fashion and mass production dominate the market, creativity, sustainability and social commitment are more important than ever. The brand Individuals – created within the walls of the Amsterdam Fashion Institute (AMFI) – shows exactly how fashion can also be an educational, innovative and social process.
What is Individuals?
Individuals is not a classic clothing label. It is a collective. A temporary fashion brand that takes shape every six months. It is run entirely by third year students of AMFI, who together design, produce, promote and sell a full collection.